A video that travels all around the Internet in very short time: it’s posted on different platforms of the social media (YouTube, Facebook, Twitter etc.) and shared by its users. This way the video gets millions, maybe billions of views (PSY – Gangnam Style). A video can go viral if it induces some kind of emotion: if the content is humorous, touching, scandalous or disgusting.
Hutchison, Tom (2013). Web Marketing for the Music Business. Focal Press. Oxon. pp. 213–217.
Nalty, Kevin H. (2010). Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. John Wiley & Sons Inc. New Jersey. pp. 27–28.
Chandler, Daniel & Munday, Rod (2011). A Dictionary of Media and Communication. Oxford University Press. Oxford. p. 451. See the Online Edition