spin doctor

A public relations specialist whose role is to manage mass-media coverage of those whose interests they represent. They try to forestall negative publicity by publicizing a favorable interpretation of the words or actions of a company, political party or public figure. Their title is often Director of Communications, not a spin doctor.

Kommunikációtudományi Nyitott Enciklopédia retrieved 02.11.2014
Chandler, Daniel–Munday, Rod (2011): A Dictionary of Media and Communication. Oxford University Press. Oxford. 405. p. See the Online Edition
http://www.thefreedictionary.com/spin+doctor retrieved 02.11.2014