Information commercial. Feature-program length (usually 15 to 30 minutes duration) commercial presented more as a talk show than a promotion. Aired normally at fringe times. Infomercial's aim is building awareness of a product or service by demonstrating it's use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to eliciton-the-spot orders. It's print equivalent is advertorial.
Business Dictionary retrieved 2014.10.28.