ident/bug

In broadcasting, the channel branding typically featuring the name or the logo of the channel. A bug is a small graphic that appears in the corner of the screen. A bug identifies which channel the viewer is watching.

Chandler, Daniel–Munday, Rod (2011): A Dictionary of Media and Communication. Oxford University Press. Oxford. 38. p, 196-197. p. See the Online Edition

Motionworks Retrieved: 01.11.2014