A large group* of people organized through electronic media (email, listserv, bulletin boards, text messaging, e.g.) who gather in a predetermined location, perform some brief (usually silly or playful) action, and then quickly disperse. There is an important differentiation between two identifiable ‘strains’ of flash mob: the one of site-specific ‘play’ is intent on ‘fun’, whilst the other of site-specific ‘performance’ is more concerned, so it is implied, with instilling a deeper political or ethical consciousness. A flash mob consist of six acts: the announcement; the meet-up; the mob event; the dispersal; press coverage; blogging.


* depending on where the flash mob happens, a “large group” could mean anywhere from 20 to 500 or more people

 

Wordspy.com Retrieved: 18.11.2014
Whybrow, Nicolas (2011): Art and the City. I.B. Tauris. 103 p.
McGonigal, J. (2004). ‘Dark play in public spaces: Confessions of a flash mob organizer’, Retrieved: 18.11.2014