A hybrid genre (education+entertainment), where forms of entertainment are related to educational goals. Namely various forms of entertainment that also educate. Sometimes used pejoratively in the context of dumbing down.
Chandler, Daniel–Munday, Rod (2011): A Dictionary of Media and Communication. Oxford University Press. Oxford. 117-118. p. See the Online Edition
TechTerms.com Retrieved: 01.11.2014