banner advert

A small advertisement prominently displayed in a rectangular box at the top of a web page and normally provide information (paid client ad, „in-kind” advertisement or in-house promotion). To gain the viewer’s attention banner ads are usually designed with bright colours, animation graphics and „hotspots” for linking directly to another web site.

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Rutenbeck, Jeff (2013). Tech Terms: What Every Telecommunications and Digital Media Professional Should Know. Focal Press. Burlington. 22. p.
Chandler, Daniel & Munday, Rod (2011). A Dictionary of Media and Communication. Oxford University Press. Oxford. 30. p. See the Online Edition